Dental MBA™ + The AKRI LENS™
The EDGE Others Can't See
The $1.248 trillion wellness market is wide open—but you won't reach it by doing what you've always done.
Dentistry Needs a New Business Model
The dental industry is transforming at lightning speed. Patients are demanding more, teams are experiencing burnout, and relationships are breaking under pressure. Whether you're a practice owner or vendor CEO, sustainable growth doesn't come from high-pressure sales or drilling faster—it emerges from creating alignment, clarity, and authentic connection.
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Consider Apple's approach to consumer loyalty—creating an exceptional value chain where purchasing feels natural, not pressured. The AKRI system applies this same principle to dentistry, seamlessly integrating every touchpoint into an emotionally resonant experience that benefits vendors, practices, and patients alike. The result? A transformed dental ecosystem where success flows naturally.
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Welcome to Dental MBA and the AKRI LENS™. We don't pitch products. We install business clarity that converts.
The Wellness Economy Is Calling—Are You Answering?
$1.248 Trillion Wellness Market
The U.S. wellness market opportunity waiting to be tapped
3 Key Shifts
Prevention, personalization, and lifestyle health driving patient decisions
1 System
The future belongs to those who co-create value around patient-centered care
Those businesses without leadership, collaboration, and behavioral communication skills will be stuck selling, while others scale. Practices and vendors must stop operating in silos and start building a single integrated system for patient care.
AKRI in Greek, means "the EDGE"
In BUSINESS - this stands for:
Accelerate Key Results Intentionally
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The AKRI LENS is designed to help businesses like yours make faster, smarter decisions while aligning their operations with intentional outcomes.
We have applied this LENS to:
Dentists and Dental Vendors
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Dentists: Clinical Skill Isn't Enough Anymore
4. Treatment Acceptance.
Stop "selling" dentistry; create a "buying environment".
"Make it natural and logical to choose optimal care."
3. Treatment Plan
Personalize your treatment plans.
"Tie the benefits of your care to patient motivators."
2. Clinical Exam
Give every patient a chance to say "Yes to the Best".
"Patients say 'yes' to the best when quality care feels within reach - affordable, not cheaper."
1. Behavioral Exam
Build emotional rapport with clients.
"Great communicators listen- they understand why and how patients make buying decisions".
THE PATH TO CREATING THE BUYING ENVIRONMENT HAS IT'S FOUNDATION IN FIRST BUILDING THE CONNECTION.
Dental school taught you how to diagnose, but it didn't teach you how to connect, influence, or create a buying environment. Most dentists rely on technical explanations to drive case acceptance, but today's patients want to feel heard, understood, and empowered to say yes. According to a recent article in JADA, the average dentist only retains 41% of new patients beyond the first appointment.
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If you're chasing CE, hoping the next technique will fix your case acceptance problem, you're aiming at the wrong target. Your team doesn't need more scripts—they need behavioral fluency and systems that align with how people think, decide, and act. Discovering "how patients buy" and "why they buy" is essential for providing optimal personalized care.
Vendors: Are you a Commodity or a Partner?
It doesn't matter how great your product is if it doesn't help the practice succeed with patients. Vendors who focus on improving patient treatment acceptance and workflow efficiency create true partnership value. Sales representatives should prioritize meaningful conversations about practice goals over feature-based selling.
Ready For the EDGE Your Competitors Don't Have?
Here are the next steps for you and your business…
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"No-Risk Reveal"
The Reveal -
A 45-minute overview of your business through the AKRI Lens, our proprietary tool that reveals untapped opportunities. We provide a focused diagnostic session, acting as a mirror rather than a hammer, without any fluff, generic advice, or sales pitch.
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Clarity That Converts
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Implementation -
A partnership that elevates your business approach through consumer-focused systems that naturally drive superior results.
"It's not magic. It's results with intention. It just feels like magic."
