The field of dentistry is evolving. Are you trying to implement newer technologies on an outdated model? This article will share some concepts related to upgrading both!

Stop selling dentistry. Create a value-based ecosystem where patients buy based on trust, not pressure. Transform your practice with relationship-based growth strategies.

Dentistry faces rapid evolution requiring new business models. The AKRI LENS™ offers three filters: avoid expert complacency, understand patient buying psychology, and build systems over selling products. Success demands vendor-practice collaboration, systems thinking, and patient-centered care to survive accelerating industry transformation and consumer-driven healthcare expectations.

The Z-Factor: A growth strategy for dental practices and vendors that leverages existing client relationships and trust to drive long-term success over expensive acquisition.