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Hiring Right the First Time: The DISC Advantage for Dental Team (Part One)
Hiring Right the First Time – The DISC Advantage for Dental Teams (Part One).
One mis-hire can drain your profits and your sanity. This article shows how to identify the right behavioral fit before you hire, using the DISC model to build teams that click instead of clash. Fewer fires. Better morale. Higher retention.

Randall M. LaFrom, DDS
Oct 75 min read
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The Racecar Trap: Why Dentistry Must Redefine Success
The field of dentistry is evolving. Are you trying to implement newer technologies on an outdated model? This article will share some concepts related to upgrading both!
Robert H. Maccario, MBA
Sep 224 min read
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The Science of Sustainable Success
Stop selling dentistry. Create a value-based ecosystem where patients buy based on trust, not pressure. Transform your practice with relationship-based growth strategies.
Robert H. Maccario, MBA
Jul 156 min read
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The $5 Trillion Opportunity: Why Dentists Are Missing the Wellness Revolution
Dental practices capture only 4% of the $5 trillion wellness market due to poor patient psychology understanding. Success requires moving beyond clinical skills to behavioral fluency—understanding why patients buy (PATCH motivators) and how they decide (DISC assessment)—creating buying environments instead of selling, dramatically improving case acceptance and retention.
Robert H. Maccario, MBA
Jun 166 min read
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How to Attract and Retain the Best Team: The DISC Advantage
Dental practices face staffing crises, with 62% citing recruitment as their top challenge. DISC behavioral profiling solves this by matching team members' natural personality styles to roles. This creates better hiring, retention, communication, and culture. When behavioral fluency becomes practice DNA, teams thrive, patient care improves, and profitability increases through reduced turnover and enhanced treatment acceptance.
Randy LaFrom
Jun 127 min read
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Dental Darwinism
Dentistry faces rapid evolution requiring new business models. The AKRI LENSâ„¢ offers three filters: avoid expert complacency, understand patient buying psychology, and build systems over selling products. Success demands vendor-practice collaboration, systems thinking, and patient-centered care to survive accelerating industry transformation and consumer-driven healthcare expectations.
Robert H. Maccario, MBA
Jun 124 min read
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