Dental practices capture only 4% of the $5 trillion wellness market due to poor patient psychology understanding. Success requires moving beyond clinical skills to behavioral fluency—understanding why patients buy (PATCH motivators) and how they decide (DISC assessment)—creating buying environments instead of selling, dramatically improving case acceptance and retention.

Dentistry faces rapid evolution requiring new business models. The AKRI LENS™ offers three filters: avoid expert complacency, understand patient buying psychology, and build systems over selling products. Success demands vendor-practice collaboration, systems thinking, and patient-centered care to survive accelerating industry transformation and consumer-driven healthcare expectations.