Dentistry faces rapid evolution requiring new business models. The AKRI LENS™ offers three filters: avoid expert complacency, understand patient buying psychology, and build systems over selling products. Success demands vendor-practice collaboration, systems thinking, and patient-centered care to survive accelerating industry transformation and consumer-driven healthcare expectations.

The Z-Factor: A growth strategy for dental practices and vendors that leverages existing client relationships and trust to drive long-term success over expensive acquisition.